A Passion for Design
Calvin Hanson opened up shop on January 1, 2005 with a design degree and an passion for design and print. Not long after, people started to notice his ability to make his customers happy and create beautiful designs. One of his clients saying that his best attribute is his ability to listen to what his clients need and delivering that result.
Calvin graduated with a Bachelors of Science in Graphic Communications from Clemson University. His degree has given him a foundation in printing techniques, designing for the limitations of the printing processes and designing for the end product.
Mission Statement
In the crowded marketplace of small businesses, it is important to set yourself apart. Design Smart will help your company grow with effective, practical designs and meticulous attention to client needs. I focus on one area of expertise in logo design but have the flexibility and knowledge to offer full service graphic design. Design Smart strives to provide quality, innovative, well-thought-out, effective graphic design and printing to small businesses in Greer, Greenville, Spartanburg, South Carolina and surrounding areas.
A Passion for Logo Design
I love the impact that something as simple as a logo design can have. For new businesses, a logo creates credibility inside the customer’s mind, an identity, and the first impression. The style of your logo can communicate your philosophy as a company and reach out to your target market. The main advantage a great logo gives you is differentiation from your competition and identification for your customer. The world is thick with advertisements so I believe it is important to show what you actually do in your logo!
I love the difficulty of creating a logo, I love the way each logo tests my creative abilities, I love the challenge of collaborating and meeting the needs and deadlines of my clients, and most of all I love seeing the look on my clients face when they see their business come alive with an identity. It’s why I am a designer.
Calvin Hanson, Owner/Designer
